The Johan Cruyff Institute is a powerful blend of professors, staff, and partners who share a passion for educating the next generation of leaders in the sports business for the benefit of all athletes, sport partners, organizations, and the students themselves.
According to Johan Cruyff: “My vision on sports management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute, we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.
The way we bring this vision into action is based on common sense, pragmatism, intuition, and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.
08017 Barcelona, Catalonia, Spain