Kedge Business School

Since 2004, thanks to the expertise of the Creative Industries & Culture research group, the school has enabled students to specialize in the management of arts, culture, and creative industries. Let us introduce you the new MSc in Arts & Creative Industries Management of KEDGE based in Paris.

France is unique in its wealth of cultural heritage and its lively creative sector. This country famed for its “cultural exception” supports a wide diversity of productions. France identifies a unique notion of artistic, cultural and creative goods which distinguishes them worldwide. Artists and creators will be invited to talk to the students to show them the diversity of the field and encourage them to be inspired by their vision.... [-]

A veritable business developer, business engineers are specialized in Business-to-Business environments and negotiating high-profit complex solutions, products, and services. Not only do they manage their business portfolio, but they also propose global comprehensive solutions to their client companies.

Positioning themselves as the interface between commercial and technical teams, business engineers coordinate and deploy major projects from the beginning to the end.

For the past 30 years, the Business Engineering Program has been specifically tailored for scientific or technical profiles. The objective of the Program is to develop commercial and managerial competencies at the highest level so that our Alumni can elaborate on business strategies and manage innovating projects.... [-]

Make the difference by joining the new MSc in Corporate & Sustainable Finance from KEDGE BS.

Today, all financial companies are integrating new ethical and societal challenges in their investments and asset allocation strategies and are looking for qualified profiles.

The aim of the MSc is to train professionals with a perfect understanding of financial tools and both the financial and extra-financial expertise are key as careers in finance evolve.

Come explore finance from a different angle with well trained, expert faculty and a network of strong partners to facilitate job placement.

With this MSc, you bring a real added value to your career. You have access to a wide range of opportunities in both the traditional trades and the new professions inherent in E.S.G issues.... [-]

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialized, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business-related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design, and digital marketing. Students will graduate as highly skilled digital marketing strategists.... [-]

The MSc in International Business is a first-class international business management program. Taking a very hands-on approach, it trains students to sharpen their cultural and geopolitical insights and apply them in the context of international business development.

The business community is expected to take on ever-increasing levels of global responsibility, with respect to both internal and external stakeholders, communities and the environment. The world of global business is constantly evolving and challenging common-sense ways of thinking. Our program explores the various cultural and geopolitical factors that makeup today’s complex international business environment. It recreates the complexities of this ever-changing global context to help students succeed in their future careers.... [-]

Recognized as the leading French training institution in international trade with a unique focus on the maritime industry, this MSc celebrates 60 years of expertise in the fields of logistics and business optimization. It draws its strength from deep links with the corporate world, its history and the quality of its teaching. The international dimension is the cornerstone of this program which is constructed in partnership with AFTRAL to enable students to manage international and strategic questions related to transport, supply chain, storage, customs, IT. This MSc offers a global approach that enables students to develop key skills in three areas: International Trade, International Transport, and Logistics.... [-]

ISLI programs were founded in 1984 to satisfy a demand from international professional associations and have become the leading programs in Global Supply Chain Management worldwide. Their international reputations are based on their professional recognition, the research team, publications, and experiential pedagogy. They are accredited by “The Chartered Institute of Purchasing & Supply” (CIPS).

The MSc in Global Supply Chain Management prepares individuals to confront the challenges of a new era in business management. Successful managers are the ones who take a global approach to their analysis and know how to build a supply chain architecture for worldwide networks.... [-]

Purchasing used to be about finding the cheapest prices. This is no longer the case. Today purchasing is about working with strategic suppliers to capture innovation and implement it as quickly as possible.

The focus is now on innovation capture and speed-to-market and the role of purchasing has become extremely strategic. Key suppliers have now become a real force of proposition. This change requires a totally different breed of purchasing professionals.

The MAI offers several training courses in purchasing. The MAI is recognized by multinationals as being at the leading age of purchasing and innovation capture for new product development.

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.... [-]

"Wine and spirits constitute an ever-changing ecosystem, a fragmented industry, a complex yet fascinating one. To gain an understanding of the product and the marketplace it’s necessary to have solid technical bases, but also to be able to assess the financial, economic, marketing and environmental issues, the trends, the opportunities, and the constraints. To meet tomorrow’s challenges, students need to have been given the keys, to be guided, and then to develop a global vision.

At the Kedge Wine & Spirits Academy, we rely on an experienced education team which has a fine understanding of the current issues, on our researchers, on our network, our strong relationships with the key players of the trade, in Bordeaux and elsewhere, to pass on knowledge and develop analytical skills. In our specialized Master's programs, we work with some of the most famous figures of the wine and spirits industry, to make sure that pedagogy goes hand in hand with expertise, that our students will be able to accompany the changes of the sector. To shape future wine leaders, we are committed to excellence."... [-]

Created 20 years ago, the International Sport & Event Management programme is widely recognized by sport industry professionals as a leading reference in their field, both nationally and internationally.

The strength of the programme lies in its ability to train managers in line with the requirements of this highly specific and demanding market, owing to its unique expertise at the crossroads of event marketing and sports law.

Dual academic and professional expertise... [-]

Kedge's data marketing training trains versatile experts who will evolve in an ever-changing environment. By combining data with the mastery of digital marketing techniques, the Master meets the challenges of the market in lack of managerial know-how in these areas.

With digital, new professions and new practices are emerging, leading to a real need for training. The goal of MS Digital Marketing

“The MIM is a two-year program (Master 1 & Master 2) and designed around three key components of KEDGE’s new strategy: entrepreneurship, tech management, and the common good.

Thanks to massive investments to favor experimentation, development of critical thought and tech management, we aim to foster acculturation to technology and entrepreneurship for 100% of our students. Our objective is to put the emphasis on our ability to train managers that are committed to the common good and that are perfectly conscious of the various major social issues at stake.”

PASCAL KRUPKA, Director of the Master in Management (MIM) Program