Between the late 1950s and early 1960s, the city of Mar del Plata was in one of its most notable periods of expansion thanks to two activities that complemented and gave each other mutual impulse: tourism and the industry of construction. In the 1950s and 1960s construction was favored by mass tourism and the horizontal property law. Along with fishing, it became the most important activity in the local economy and reached levels that were not surpassed at the national level until 1977. Tourism also drove the growth of the textile and food industry. Similarly, both the trade and the food industry received a strong boost from quantitative tourism, transforming some companies into symbols of the city: Tienda Los Gallegos, Confiterías Havanna,
This economic growth was accompanied by the development of a strong business activity that was concentrated in the Union of Trade, Industry and Production (UCIP), an entity that did not set its actions only to the sectoral sphere and that joined the requests of the community in pursuit of improving the educational level of the region and through the creation of a Public University to obtain a precise diagnosis on the economic and social changes that the city had to face in the medium and long term.