MSc in Digital Marketing & Omnichannel Strategy
Montpellier Business School
Key Information
Campus location
Montpellier, France
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time
Tuition fees
EUR 16,500 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* 1-year MSc: 16,500 €, 2-year MSc: 26,000 €
Introduction
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
- Access: 3 or 4 year university degree
- Diploma: MSc
- Level: Bachelor +5 (5-year university degree)
- Rhythm: Full time
- Intake: September 2024
- Language: English
Objectives
- Understand what digital marketing and an omnichannel strategy is.
- Drive digital marketing strategies through a customer-centricity approach.
- Implement an omnichannel strategy focused on the customer journey.
- Define creative and innovative digital metrics to measure the customer experience within your organization.
Gallery
Admissions
Program Tuition Fee
Career Opportunities
- Digital Marketing Specialist
- CEM/CXM Specialist
- Marketing Manager
- Web Campaign Specialist
- Business Analyst
- Marketing and Communications Consultant
- Brand and Client Experience Designer
- E-Commerce Manager