Master in Communication and Digital Marketing
Instituto Séneca - Centro Internacional de Postgrado
EUR 2,850 / per course
Earliest start date
This Master combines the most common tools in organizational communication with the most common techniques used in digital marketing.
Digital communication management is an increasingly important element in organizations. The first approach of a potential client or new user of a company is carried out through the Internet and for this reason the image that must be transmitted from this support must be in accordance with the objectives of the entity.
Likewise, digital marketing is an opportunity for SMEs or professionals to compete with greater equal opportunities against large organizations. In this sense, a good digital communication professional will know how to optimize the available resources.
If you come from outside the European Union, the Seneca Institute helps you obtain your study visa.
Students who have not worked in the area of Communication can opt for an internship period in Spain.
Discover the experience of studying our exclusive Master in Communication and Digital Marketing in Madrid. This program merges traditional organizational communication tools with the latest digital marketing techniques and turns you into a high-value professional.
In today's world, digital communication management has become a fundamental pillar for any organization. Your online presence is the first impression that a potential client or user will have of your company. Therefore, it is essential that you transmit an image in accordance with your objectives from this medium.
Additionally, digital marketing opens up a world of opportunities for small and medium-sized businesses, as well as independent professionals. In this program, you will learn to make the most of your available resources and compete on equal terms with large corporations.
This program combines training from our virtual campus with attendance at in-person classes in Madrid, which are taught by various professionals with extensive experience in the field of Communication and Marketing.
If you do not have experience in the field of communication or marketing, you have the option of doing internships through our Job Board.
At the Seneca Institute, we are committed to your success. Our Master in Digital Communication and Marketing gives you the tools and knowledge necessary to stand out in a digitally competitive world. Join us and take control of your future!
- University graduates from any area who wish to acquire this specialization to work in both public and private environments.
- Professionals who, even without having a university degree, have at least four years' experience in related areas and who wish to complement or expand their knowledge in this subject, or requalify by acquiring this specialization.
- Introduction to Communication
- The Communication Plan
- Business Communication
- Institutional comunication
- Brand Creation and Management
- Crisis Communication
- Social networks
- Web design
- Community Manager and Web 2.0
- Content Marketing
- Positioning. SEO
- Internet publicity. SEM
- Others (in total 21 Modules)
The study of the program is carried out through the Virtual Campus, where the training content is found and is complemented with videoconferences and face-to-face classes in the classrooms of the Seneca Institute in Madrid. Students have a team of teacher-tutors who will guide and advise them throughout the entire study period.
This master's degree allows you to work successfully in the marketing and communication departments of any company.
The Seneca Institute helps you, through its Job Board, to carry out professional internships in companies.
This Professional Master's Degree, comparable with the European Higher Education Area (EHEA), has a university degree awarded by the Catholic University of Murcia, UCAM, accompanied by 60 ECTS (European Credit Transfer System) credits.
Program Tuition Fee
Our students find employment in positions of:
- - Administration and finance
- - Marketing and Sales Area
- - Area of operations
- - Business development
- - Business consulting
The Institute has a Job Board service and offers students the possibility of making internship agreements in companies.
- Communication and Digital Marketing Agency