Filter
Master Degrees
Europe

Top Master Programs in Marketing Studies in Europe 2019/2020

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

Masters Program in Marketing Studies in Europe

Read More Read less

188 Results in Marketing Studies, Europe

Hult International Business School

Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out in a global marketplace. ... [+]

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment.

Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Curriculum

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.... [-]

United Kingdom London USA Cambridge
August 2020
English
Full-time
11 months
Campus
Read more in English
University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial perso ... [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]

Switzerland St. Gallen
Request Info
English,German
Full-time
18 months
Campus
Read more in English
Munich Business School

The Master of International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the pr ... [+]

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.

Master International Marketing and Brand Management at a Glance ... [-]
Germany Munich
Request Info
English
Full-time
18 - 24 months
Campus
Read more in English
New European College

The Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case s ... [+]

The Master of Business Management is a 3-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.... [-]

Germany Munich
October 2019
English
Full-time
3 - 4 semesters
Campus
Read more in English
EU Business School

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative ... [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Duration: Three terms/one year (60 credits)

Locations: Barcelona, Geneva, Montreux, Online

Teaching Language: English

Starting dates: October/January/March

Admission: Year-round

Term Fee: 3,600€... [-]

Spain Barcelona Switzerland Geneva Montreux Switzerland Online  + 2 More
January 2020
English
Full-time
1 year
Campus
Online
Online & Campus Combined
Read more in English
EAE Business School International

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills requi ... [+]

This program will be conducted in English.

The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organizational aspects that generate corporative value.

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.... [-]

Spain Barcelona Madrid
Request Info
English
Full-time
12 months
Campus
Read more in English
IEA Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with inte ... [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]
France Paris
Request Info
French
Full-time
2 years
Campus
Read more in English
IED – Istituto Europeo di Design Barcelona

The Master in Strategic and Creative Planification for Brand Communication understand that the way advertising is made is changing dramatically, and will change even more ... [+]

THIS PROGRAM IS TAUGHT IN SPANISHObjetives

- Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.)- Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment.- Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication.

Methodology

The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project.... [-]

Spain Barcelona
January 2020
Spanish (Spain)
Full-time
6 months
Campus
Read more in English
Ghent University - Faculty of Economics and Business Administration

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence ... [+]

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques. More specifically, the study mainly focuses on Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research.

Ghent University has been offering this high-level advanced-master degree since October 1999.

Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul, and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd.... [-]

Belgium Ghent
September 2020
English
Full-time
Part-time
1 year
Campus
Read more in English
Flexible Learning with Falmouth University

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the cr ... [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]

United Kingdom Saint Ives
Request Info
English
Part-time
2 years
Online
Read more in English
University of Deusto: Deusto Business School

This official Master programme looks to prepare future executives capable of taking responsibilities in the field of marketing, providing them with advanced knowledge of ... [+]

Programme Description

This official Master's degree programme looks to prepare future executives capable of taking on responsibilities in the field of marketing, providing them with advanced knowledge of the competences required on today's increasingly global and interconnected makets. These professionals are equiped to design global marketing strategies and fetermine customer relationship policies, distribution and management channels, integrated communication and brand management.

Campus: San Sebastián

Credits: 60ETCS

Dedication: Full time

Internship: Obligatory 6-18 ECTS

Language: Spanish (85%), English (15%).

Admission Requirements

To have studied at least 12 ECTS in Marketing or to have professional experience in the field. Spanish: B2 English: C1 ... [-]
Spain Bilbao San Sebastián
Request Info
English,Spanish,French
Full-time
12 months
Campus
Read more in English
London School of Design and Marketing (PT)

Marketing plays a vital role in every business. As a result, as long as the concept of economics and business exists, the demand for marketers will never end. The MSc in ... [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the MSc in Marketing?

Marketing plays a vital role in the business world, which is becoming more demanding and competitive. The labor market seeks highly skilled, creative, innovative and endowed with effective strategies in international contexts. These professionals are expected to be able to provide answers in solving management and strategy problems in various business areas.

The MSc in Marketing at the London School of Design and Marketing will expand and develop new knowledge, new skills and effective methodologies for marketers to become highly qualified specialists, achieving high career goals.... [-]

United Kingdom London
Request Info
Portuguese,English,Spanish,Portuguese (Portugal)
Full-time
12 months
Online
Read more in English
Up Level School of Management

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporat ... [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]

Italy Milan Rome Naples
November 2019
Italian
Part-time
100 - 100 hours
Campus
Read more in English
Swiss School of Management, Rome Italy

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the m ... [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]

Italy Rome
Open Enrollment
English
Full-time
Part-time
1 year
Online & Campus Combined
Read more in English
National University of Science and Technology MISIS

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experi ... [+]

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. It takes two years of full-time studies to complete this program.

Being part of this program, you will spend two wonderful years of learning the theory and practice of communication in an international group of students from across the globe. It is the multidisciplinary feature of the program that made it possible to unite various fields, such as communication, economics, journalism and management. Whereas the location in one of the leading Russian technology universities gives the program a special focus in communication for knowledge-intensive and technology sectors.... [-]

Russia Moscow
Request Info
Full-time
2 years
Campus
Read more in English