Master's Degree in Digital Marketing

"You will get brands and companies to succeed on the internet and multiply their sales thanks to the online strategies that you will develop"

By taking the master's degree in Digital Marketing you will become one of the most demanded profiles by companies and advertising agencies.

Now more than ever the reputation, competitiveness and success of a brand depends on what they do on the Internet. It all depends on Online Marketing and you will be the person who can lead that company to increase its sales, expand and continue to grow.

And it is that in the master you will not only learn to handle the different tools, but you will develop the necessary skills that will allow you to carry out real marketing strategies. In addition, you will work in a company putting into practice what you have learned in class in real environments.

We highlight

• Challenge Based Learning: You will put into practice what you have learned by solving the real challenges and projects that will be proposed to you
• Internships and Master's Thesis in business from the beginning of the master's degree
• You will obtain the official title of Digital Marketing
• You will attend classes taught by professionals in the active sector

Learning based on real challenges and projects for the Master in Digital Marketing

During the Master in Digital Marketing, you will learn by solving real challenges such as developing an online presence strategy for a company, defining the action plan to achieve the objectives, optimizing the conversion and user experience of a website or maximizing the potential of recruitment traffic of digital channels.

You will dedicate 60% of the hours of the master to carry out practicals and real projects, such as those faced by the companies that have proposed them to us on a daily basis. In this way, you will acquire the knowledge and tools necessary to practice the profession of digital marketing.

These practices through real projects will help you to strengthen the skills that will allow you to design and develop online marketing strategies, managing corporate social networks and creating and managing advertising campaigns on the internet. In addition, you will have the opportunity to attend seminars, workshops, congresses and classes taught by experts from outside the university who work in leading companies.

Practices and Master's Thesis

"You will be able to study while you manage the social networks of a company, carry out digital advertising campaigns or develop a digital marketing plan"

At Mondragon Unibertsitatea consider that practice is the key to learning. For this reason, while you are studying the Master in Digital Marketing, you will have the opportunity to collaborate with multiple companies, solving the real challenges that will be proposed to you, you will be trained in the matter. In addition, a third of the master's degree (20 ECTS) will be dedicated to doing internships and the Master's Final Project in companies such as Euskaltel, Orbea, LIN3S, Eroski ...

If you decide to take the master's degree combining study and work, you will have the opportunity to put into practice what you have learned in class in real environments and gain professional experience carrying out marketing strategies, designing online campaigns or managing internet communication for different companies.

Combine study and work

At Mondragon Unibertsitatea learn by solving projects with real challenges thanks to the educational model based on practice (link to this section). The companies will propose you a practical project that you must carry out investigating, analyzing and finding the solution.

Likewise, from the beginning you will be able to be part of the staff of a company which will allow you to gain experience as a professional and apply everything you have learned in class in real environments, while helping you to finance the master's degree.

• Digital Project Manager
• Digital Marketing Manager
• e-Commerce Manager
• SEO Manager
• SEM Manager
• Brand Digital Manager
• Content Manager
• Content Curator
• Digital communication management
• Social Media Manager
• Copywriter
• UX Manager
• Web Analyst

"Take advantage of digital marketing platforms and tools to attract customers and increase sales"

Digital Marketing is one of the fastest-moving disciplines, where everything changes and transforms at great speed. Therefore, in this master's degree, in addition to acquiring the necessary skills to master digital marketing techniques, you will develop the ability to detect opportunities and always be one step ahead of other professionals in the sector.

The Master in Digital Marketing is a program designed to respond to this need, led by great professionals who will practically teach you the most advanced techniques that make up digital marketing.

• You will acquire the necessary skills to lead profitable projects, motivating and coordinating work teams in the field of digital marketing.
• In a very changing environment, you will learn to find the most effective solution quickly to any problem that arises.
• You will have the ability to investigate and delve into information with objective criteria to determine the most appropriate solution for each challenge.
• You will acquire mastery of the leading tools in digital marketing and you will know how to take advantage of the best of each one for your marketing strategy.
• Digital marketing methodologies, techniques and tools continually change and you need to know how to adapt your strategies to the new possibilities they offer.
• You will be able to design, develop and implement a digital marketing strategy that achieves the objectives set by the client.
• You will know how to identify opportunities in markets, sectors and digital platforms to make your company more competitive.
• You will know how to plan, estimate costs and profitability, launch and manage online marketing campaigns aimed at different platforms and audiences.
• You will be able to attract more customers and increase the company's sales, through conversion analysis and optimization.
• You will learn how to use web analytics tools to plan campaigns and maximize the results in digital campaigns and businesses.

At the end of this master's degree you will become a Digital Marketing professional capable of designing, implementing, managing and measuring digital communication strategies, Internet campaigns or e-commerce, whether for SMEs or multinationals.

To do this, during the year of the master's degree, you will study different subjects and carry out real projects that will allow you to acquire the knowledge, tools and experience necessary to manage digital marketing.

Module 1

• Directive skills for management
• Digital skills for management
• Digital entrepreneurship

Module 2

• Environment and business opportunities in the digital economy
• Strategy in the digital economy
• Service science
• Marketing 2.0
• Mobile marketing and new online trends

Module 3

• Digital Customer Experience
• Digital Branding Management
• Social media
• Web promotion
• Legal, legal and ethical framework in digital environments

Module 4

• Master's Thesis
• Specialized Internships in Business