Master of Arts in Communication and Visual Arts

The School of Architecture and Design was established in 1974, under the name of Faculty of Fine and Applied Arts. Its objective is to orient young people towards a brilliant future, while its mission consists of the development of creativity and human potential. The programs offered by the Faculty enable students to acquire a cultural education, in addition to competence that will enable them to be distinguished in their discipline. The diversity of the proposed programs promotes interactivity in multidisciplinary research workshops and provides them with a high level of dynamism. Curricula are regularly updated according to the requirements of the professional situation.

During the period of studies, students will develop analytical minds, and creative skills, as well as the ability to adapt to any change; qualities that have become unavoidable in the world of business. The School follows a development plan that combines, on the one hand, classic teaching methods with the latest technologies, and on the other hand, theory with practice. It has a cooperation network with various local and international academic institutions: exchange programs, participation in seminars, and common projects.

Mission

The mission of this Master is to provide multidisciplinary starting with the study and analysis of data, the market, the creative process, the concept, the design, analyzing social, financial, and cultural constraints for the purposes of coming up with creative solutions. Online, print, BTL, ATL, installation art, and video are explored as media to best showcase artistic and esthetic materials.

Common Core

• AGP510 Graphic Design and Advertising Thesis
• AGP601 New Media
• AGP503 Online Advertising
• ADI540 Research Methodology in Design

Specialization

• PUB506 Advanced English Copywriting
• ARG602 BTL Design
• ARG606 Installation Art
• ARG506 Mobile Application Design
• ARG504 Typography in Motion

Electives

• ARG611 Advanced Animation
• ARG605 Art and Modernity
• TLV560 Digital Editing and Animation
• ARG505 Exhibition Display
• FLM640 Film and the Other Arts
• PUB604 Media Strategy
• ARG610 Museography
• PUB608 Propaganda and Critical Analysis
• FLM537 Screenwriting for Film and Television
• ARG612 Silkscreen
• ARG607 Thematic Illustration

Capstone

• ARG680A Final Project I

Program Educational Objectives

1. Learn the history of graphics and advertising, the rise of social media, and the importance that design plays in the branding sector, providing the students with conceptual, historical, and cultural landmarks.
2. Interpret abstract imagining concepts based on visual research and psychological/sociological fields. Understand how graphic, copywriting, and/or the image works in real-life situations and vary across cultures and contexts.
3. Demonstrate the ability to integrate and realize a design idea in several types of social media and in an increasingly multicultural world. Taking into account the role of the global economy and all the factors in countries with different cultures, while assessing semiotics and signifiers in the implementation.

Program Outcomes

1. Use a series of manuals and tools, on both intellectual and technical levels, to make creative, relevant, socially compatible design executions.
2. Formulate and apply concepts in the professional field of advertising and graphic design through an adequate visual expression used in professional and social media online and in print.
3. Learn to analytically criticize their concept and that of others without prejudice and prior bias.
4. Show an understanding of the field of design: Above the Line and Below the Line (ATL and BTL) and the related fields of artistic professions and gain enough knowledge in order to avoid duplicating previous concepts/executions.