MSc in Management and Marketing
University College Cork
Key Information
Campus location
Cork, Ireland
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
EUR 10,630 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* EU students | non-EU students: EUR 18,500
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Our MSc Management & Marketing programme, at University College Cork in Ireland, is designed for graduates who have taken little or no management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those of you with a professional or academic qualification such as medicine or accounting. This unique programme places great emphasis on the creative and innovative aspects of management and marketing which are essential requirements for business careers and for the development of a knowledge-based economy.
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Admissions
Scholarships and Funding
Curriculum
Course Details
Our MSc (Management and Marketing) programme is delivered using a combination of:
- lectures and tutorials
- interactive workshops
- case-studies and class discussion
- industry presentations
- company visits
- guest speakers
- research seminars
The 12-month course is divided into two parts:
Part I covers mid-September until the following March. During this time you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.
To help prepare and enhance your prospects of employability, you will also take a Personal and Professional Development module. On completion of this module, you should be able to:
- Write a professional curriculum vitae.
- Deliver effective, informative and persuasive presentations.
- Undertake interview preparation and career planning.
- Reflect on your own professional and personal development.
These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.
Part II: students complete the Applied Research Project module (30 credits). If students have successfully secured a placement, the Applied Research Project must be completed outside of their normal working hours.
Modules
Students take 90 credits as follows:
Part I
Core Modules (60 credits):
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)
Part II
MG6825 Applied Research Project (30 credits)
Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.
Further details on course content and modules are available on the Postgraduate College Calendar.
You can view our downloadable brochure here: MSc Management and Marketing Brochure.
Program Tuition Fee
Career Opportunities
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.
People who have graduated from this course have found employment in a wide variety of industries, including:
- education
- food and drink
- financial services
- information technology
- travel and tourism
- management consultancy
- retail and manufacturing industries.
Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.
Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.