MSc Marketing - Integrated Marketing for the Digital World
HEC Paris School of Management
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
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Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
The marketing paradigm has changed. Marketers are expected to adapt fast changes in market demands and to become thought leaders when it comes to innovation and sustainability-driven value creation. Customer-centricity is not a buzzword: it is now a “must” marketing functions adapt to.
The MSc Marketing program trains marketing thought leaders by identifying the latest issues raised in marketing and equipping students with the latest educational content necessary to successfully tackle those issues.
To deliver compelling customer-centric value creation, students are challenged on both soft and hard skills learning.
The final objective is to train the next leading generation of experts in marketing who excel in strategic thinking, data-driven decision making and digital innovation while displaying an entrepreneurial and sustainability-driven mindset.