A Master of Arts or MA is a graduate degree typically earned after a program of study of the fine arts, humanities, social sciences or other, similar concentrations. These programs tend to last one to two years.
In-service blended learning studies with a focus on marketing, management and IT. Study language: German (minimum level C1 required)
Part-time studies focusing on marketing, management and IT
How do we reach current and future customers via all relevant channels? How do we tell them about these channels stories that inspire them? How do we optimize our website so that customers find us? How do we design display and AdWords campaigns? And what are we doing on Facebook, Twitter
The program is currently in the program accreditation, which is expected to start in October 2018.
Content and specialization - to suit your interests and plans
The contents of the online marketing degree program are as varied as the occupational fields in which the acquired competences can be used. The master's program combines application-oriented knowledge in the areas of marketing management, strategic communication and information technology....
Extra-occupational study with a focus on digital journalism, cross-media content production and media management, study language: German (minimum level C1 required)
Part-time studies focusing on digital journalism, cross-media content production and media management
The future of journalism is digital. In the information world of today, the media genres print, TV and radio and online are growing ever closer together. Anyone who still wants to work successfully as a journalist in a few years - whether as a freelancer or as an employed editor - therefore needs a variety of skills and competencies. Media makers need to master the cross-media production and multimedia content preparation, be able to communicate across all channels and have knowledge of media management, media management and media technology. All this on the basis of the classic journalistic craft, which is based more than ever on the methodological research, on the user-oriented content creation in all forms of representation and on the basic media ethics and media law knowledge. The European networked course New Media Journalism takes all these requirements into account. The extra-occupational Master program opens up concrete perspectives for the participants in order to shape up-to-date journalism and master the digital media change....
Part-time studies with a focus on corporate communications, marketing and PR, study language: German (minimum level C1 required)
Part-time studies with a focus on corporate communications, marketing and PR
Website and corporate blog, customer magazine and social media channels, print advertisements and online banners - corporate communications, public relations and marketing are just as multifaceted as complex fields of work today. In order to attract the attention of customers and consumers to successfully establish their own brand and build long-lasting customer relationships, companies and other organizations need to align all their communication efforts. Activities of corporate publishing and traditional public relations work require a consistent content marketing strategy that ideally uses the means of brand storytelling. Customers can be approached in this way at different touchpoints and accompanied on their entire customer journey. The degree program Corporate Media (formerly Corporate Publishing) of the Leipzig School of Media (LSoM) provides specialists from communication and marketing departments with the necessary skills to master these challenges in times of digitization within three semesters....