MA Public Relations & Corporate Communications

General

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Program Description

MA Public Relations & Corporate Communications

This programme enhances the skills you need as a PR and communications student seeking to enter the industry. It is focused on developing skills related to communications as a strategic management discipline, it enhances employability and the continuing development of the profession. You will have the opportunity to undertake an internship with an organisation as part of one of your optional courses, Professional Practice.

Studied full-time, this is aimed at students with a good first degree seeking to develop more sector-specific, specialist and reflective skills via postgraduate study prior to entering the public relations industry. The programme, when studied part-time is aimed at career development for people already in the industry. The MA PR has been developed in close conjunction with the PR industry to provide a platform of key core courses relevant to PR practice alongside a range of optional courses which provide specific sector focus. As it is based in London, a notable feature of the programme is its ability to draw on experienced PR practitioners as a guest and visiting lecturers. We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of the programme are: To develop understanding and critical reflection about the role and processes of public relations in organisations and society To engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work To develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic management discipline.

Content

Year 1 Students are required to study the following compulsory courses.

  • Foundations of Scholarship(PR) (15 credits)
  • Dissertation (45 credits)
  • Business English for Academic Purposes - Level 4
  • Contemporary Issues in PR Practice (15 credits)
  • Planning and Communication Skills for PR (15 credits)
  • Media Relations and Social Media (Level 7) (15 credits)
  • PR Foundations and Corporate Communications (30 credits)
  • Research Methods (15 credits)

Students are required to choose 2 courses from this list of options.

  • Internal Communication (15 credits)
  • Consumer and Celebrity PR (15 credits)
  • Campaigning PR (15 credits)
  • Financial PR (15 credits)

Professional recognition


This programme is approved by the Chartered Institute of Public Relations, the professional UK association for public relations in the UK.

Career options


Graduates from this programme have opportunities and gained positions in public relations and corporate communications within PR consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including the consumer, technology, financial, political PR and corporate. The programme develops the knowledge, analytical skills and intellectual capabilities required for related job opportunities within sectors such as marketing, advertising and social media.

The Masters is relevant for a range of communication roles inside both private and public sector organisations as well as the third sector such as charities and non-governmental organisations. The Masters' develops the knowledge, analytical skills and intellectual capabilities required for related job opportunities within sectors such as marketing, advertising and digital media.

Entry requirements


Applicants should have:

A good first degree in a relevant subject.

• Native speakers should have a good standard of written and spoken English.

• Students educated in a language other than English should have an IELTS score of 6.5 or above or an equivalent rating in another language testing system.

Last updated January 2018

About the School

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, th ... Read More

Greenwich has scooped top spot in the London league table for student satisfaction, for the second year running. In the latest Sunday Times University Guide league table, published on 12 September, the university is ranked 26th for student satisfaction, out of 122 institutions in the UK, putting it ahead of all other universities in the capital. Read less
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